Driven by the growing consumer demand for video content on an anytime, anywhere basis, the global mobile satellite TV market is projected to reach $11 billion by 2015, according to a new report by Global Industry Analysts (GIA).

The report states that the global market for mobile TV has been witnessing substantial development in the recent past despite the current limited audience and coverage of services. Yet it predicts that the market will witness rapid growth, providing potential opportunities for content providers, mobile operators and handset manufacturers.

In the report "Mobile Satellite Television: A Global Strategic Business Report"  GIA predicts that satellite-based services are forecast to foster growth by offering affordable solutions for reliable and high-quality delivery of mobile TV services in Europe.

Major players currently operating in the global mobile satellite television market include Alcatel-Lucent, AT&T, DiBcom, DISH Network Corporation, KVH Industries, Nagravision SA, and RaySat.

The development of interoperable standards and availability of free spectrum space is expected to encourage the development of high-quality content for mobile television. The transition of terrestrial TV signals to digital airwaves from analogue as well as free wireless TV technologies such as MediaFLO and DVB-H will also likely drive growth.

Key elements driving growth in satellite based mobile TV are, says GIA, the increasing penetration of mobile phone devices, improving content quality, and advent of interoperable standards and technologies. GIA adds that success will likely be also determined by factors such as availability of compatible cellular phones, support for wide picture quality and high rates of data transfer.

The report titled announced by Global Industry Analysts, Inc., provides a review of market trends, product introductions/innovations, and recent industry activity. The study analyzes market analytics in terms of service revenues for regions including North America, Europe, Asia-Pacific, and Rest of World