New research from RNCOS projects Brazil, Russia, India and China, the so-called BRIC countries, to account for more than 15% of the global mobile TV subscriber base by the end of 2013.

The analyst says that in the last decade, BRIC countries have emerged as the fastest growing and potentially the largest economies of the world and with rapidly growing economies and huge young population bases, the mobile market in these countries has surged.

It adds that the rollout and rapid acceptance of advanced technologies such as 3G, and even 4G, have paved the way for tremendous growth of mobile TV market. As a result, RNCOS calculates that the mobile TV subscriber base of BRIC countries will account for more than 15% of the global mobile TV users.

Not surprisingly RNCOS says that China will emerge as the biggest mobile TV market among the developing economies. Its vast mobile phone subscriber base and 2009 rollout of 3G will likely make the country most lucrative for the operators and vendors (both domestic and foreign) to rapidly expand the mobile TV services. Given these dynamics, the analyst estimates that mobile TV users in China will reach nearly 175 million by 2013, growing at a CAGR of more than 62% from 2009.

RNCOS also found that as the largest telecom market in Europe, Russia will provide a huge customer base for mobile TV operators. Given the entry of various global giants, the country has experienced considerable service price reductions which are fuelling mobile TV subscriber base growth. As a result, RNCOS anticipates the mobile TV subscriber base to surpass the 17 million mark by the end of 2013.